Advantages Of Digital Outdoor Advertising

Digital and outdoor advertising.

Advantages of digital outdoor advertising.

Builds immediate brand awareness. Undeniable advantages of ooh advertising. The advantages and disadvantages of outdoor advertising prove that it can be a good marketing advantage if your company is smart about where the ad is placed but with digital marketing on the rise there are so many options that better target a specific customer base. Digital outdoor advertising might also.

You may be wondering why so many people are choosing to go digital. Unlike print television or radio advertising that run multiple ads in sequence outdoor advertising offers advertisers the opportunity to reach a captive audience with an exclusive uncluttered message. As indicated in a survey by outdoor advertising association of america oaaa outdoor advertising is. As advertising technology grows more sophisticated so does ad blocking capabilities squashing ads like bugs on television and mobile devices.

Outdoor advertising has a major advantage which is its cost effectiveness opening the entryway for all advertisers small or extensive. It includes colourful billboards banners and posters on buses trains taxis benches and malls. With proper placement a broad base of exposure is possible in local markets with both day and night presence. Incorporating social media elements into a campaign gives it new life online and extends its reach well beyond the initial audience such as with a recent coachella lady gaga promotion by dash two.

Ad targeting is based largely on location and time or on demographics and behaviours identified via anonymous aggregated mobile tracking e. There are many benefits of outdoor advertising for your company. One of the primary benefits of billboards is that they re always on 24 hours day 365 days a year. Digital billboards are automatically illuminated.

Billboard advertising enables companies to complement their other forms of advertising such as digital radio or television. The average consumer will need to see something at least 10 times before they take a call to action. The rise of digital media has added a new dimension to outdoor advertising. According to the outdoor advertising agencies in dubai the options of outdoor channels are endless.

Lucky for you we ve compiled a list of the advantages to help you understand exactly why. Digital out of home ads can be targeted to reach specific audiences but the criteria used are more environmental than personal leading to relevant advertising that doesn t cross a line into intrusion. 80 percent more affordable than television ads. Wide coverage of local markets.